Our Signature Strategy
The antlers of a deer define its uniqueness among other animals, setting it apart with distinction. Similarly, our 7-step ANTLERS marketing strategy distinguishes our estate agency from the competition. By meticulously adhering to each step for every property we bring to market, we consistently deliver optimal results for our clients.
In 2023, our performance was consistently 3% higher on average and resulted in homes being sold at least 14 days faster than those listed with the next estate agent in our vicinity. We achieved a remarkable 91% success rate in selling homes, surpassing the area’s average of 66% by an impressive margin.
Adorn (styling)
A meticulously crafted aesthetic, often seen on popular interior design platforms and esteemed lifestyle magazines such as Homes & Gardens and Country Living, can effortlessly elevate the allure of a property in both photographs and video content.
Drawing upon our deep understanding of the elements that captivate prospective buyers, we collaborate closely with you to tailor the presentation of your home specifically for the upcoming photography and video session. On the day of the shoot, we arrive equipped with our carefully selected array of props and furnishings, alongside fresh culinary delights and beverages, meticulously arranging each detail to enhance the ambiance of your rooms and outdoor spaces.
Narate (photography)
Each home has its own unique tale to tell, and we take delight in narrating your home’s story through captivating imagery. A skilled photographer uses professional equipment to take well-lit and flattering images that make the most of your space. Our photographers take a mix of wide-angle, lifestyle, and feature shots to really capture the feel of your home. We always include exterior twilight photos to give a cosy feel, and we also use drone shots to show off your home’s surroundings.
Tapestry (videography)
A stroll through a home via video evokes an emotional response from the viewer, painting a vivid picture of the lifestyle awaiting them as potential homeowners. We meticulously craft captivating cinematography of your home’s interiors and grounds, expertly shot in 4k resolution and artfully edited by our skilled videographers. Guided by one of our directors, Levi Fowler and Julien Powell, our footage weaves a rich tapestry of your property, showcasing its distinctive features and inviting viewers to envision themselves living within its walls.
Literature (poetic descriptions)
The way a property is articulated in words significantly shapes potential buyers’ perceptions and the mental imagery they construct. The more detail that is described, the more vivid and appealing their vision is likely to be. Through direct engagement with you, our copywriter delves into the narrative of your home—the cherished memories it holds and the essence of its living experience. From there, they craft a compelling portrayal of your property, integrating noteworthy anecdotes, vivid descriptions of rooms and features, and highlights of the surrounding area.
Emotion (brochure)
A printed and bound brochure serves as a tangible promotional tool that potential buyers can physically hold. The aroma of quality paper and ink, along with the tactile sensation of turning pages, engages more than just sight, fostering a deeper and more enduring emotional bond. Our brochures are meticulously crafted, featuring bespoke branding tailored to your home. They showcase the finest selection of photographs from the photoshoot, accompanied by poignant quotes from the copywritten description highlighted.
Representation (bespoke For Sale boards)
Your for sale board serves as an additional marketing tool, showcasing a photo of your home to passersby who might otherwise remain unaware of its availability unless they pause to take notice. The aim is to pique curiosity and attract more attention to your property, ultimately leading to increased viewings from potential buyers who may have initially overlooked it.
Typically, the photos featured on the board capture an aerial perspective of your grounds, highlight your backyard oasis, or highlight the heart of your home.
Showcase (viewings)
The day of your viewings holds immense significance. After all the preparatory steps taken to present your home in its finest light, maintaining that standard during viewings is crucial. Arriving at least 20 minutes early ensures ample time to prepare and greet potential buyers, ready to guide them through a demonstration of the lifestyle your home offers. Our commitment extends to knowing your home inside and out, ensuring that we’re as familiar with its intricacies as you are, so that we can address any questions from buyers with confidence and clarity.
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